Fund-raising is a quintessential element of non-profit organizations - a timeless, universal component. Notwithstanding changing laws and regulations, the internet has probably been among the most significant contributors of change to the fund-raising methods of many non-profits. Unlike traditional fund-raising, the majority of which is dependent upon a single large annual event, the internet has opened the doors to on-line fund-raising and given advent to the notion of unrestricted fund-raising. The web, after all, is open 24/7. On-line fund-raising does not require the on-going efforts of numerous volunteers or a regular, periodic significant capital expenditure to host an event to raise funds. The web allows the not-for-profit entity to conduct a perpetual, unlimited fund-raising campaign.

Moreover, on-line campaigns can be used to promote the off-line traditional fund-raising campaigns. Indeed the two, on-line and off-line fund-raising campaigns may be used to compliment one another and provide the organization a vehicle for incorporating both restricted and unrestricted fund-raising campaigns.